Jackpocket has already established itself as the go-to app in New Jersey for online lottery ticket sales, and it could soon become an emerging wild card online casino space.
Jackpocket’s ambitious online casino plans gained approval from the New Jersey Division of Gaming Enforcement in late April, bringing it a step closer to becoming the latest NJ online casino offering to hit the market.
Back in 2021, Jackpocket first teamed up with Caesars on an access agreement to gain entry into the market. Now, nearly two years later, the vision of that partnership is starting to come together.
As it is with sports betting in New Jersey, online operators need to partner with a brick-and-mortar retail casino location.
In this case, Caesars owns Harrah’s Resort Atlantic City, so Jackpocket would operate with one of its available skins.
Jackpocket NJ Online Casino Looks to Change the Game
There are a number of options currently available in the NJ casino market, but Jackpocket’s entry into the field isn’t just standard fare.
Given its increasing visibility in the online lottery ticket space, Jackpocket will possess a distinguished gaming portfolio. With the NJDGE giving the green light to forge ahead with its Caesars partnership, the company is taking an important step forward in realizing the vision of its “mall-like” approach.
Previously, Jackpocket Founder and CEO Pete Sullivan has gone on record describing his goal of making the app a “mall” of online gaming with the lottery product as the primary tennant.
For New Jersey residents, think about a major department story like Macy’s or JCPenney serving as the physical anchors to a local retail mall.
The aim will be to have players funnel in through the online lottery and then participate in slots, casino games, sports lotteries, and other gaming options.
To date, other New Jersey casino operators function with a standalone app or offer a cross-over option with online sportsbooks, so Jackpocket does have the inside track on offering a fresh product.
Hurdles to Clear for Jackpocket Casino App to Launch in New Jersey
While the DGE’s recent clearance is a big step forward to Jackpocket Casino going live in New Jersey, some roadblocks remain in place.
Director David L. Rebuck noted that Jackpocket and Caesars must iron out technical and licensing details on certain parts of their withstanding agreement.
So, what does that mean for the timeline to come to market?
At this point, it’s hard to say, but a launch doesn’t appear to be imminent, but Jackpocket has previously indicated it has every intention of getting things live during this calendar year.
Back in March, Jackpocket teamed up with the reputable White Hat Gaming to build its payment infrastructure, a key component in not only getting the product ready for operation but to get in line with DGE regulations. For state regulators, the overall safety of player data and player funds is paramount in signing off on a potential operator.
The partnership figures to allow Jackpocket to meet the stringent standards while providing reassurance about the safety and legitimacy of its product.
Building a Brand in New Jersey and Beyond
Jackpocket is making moves to expand its core online lottery business throughout the United States. Currently, the app is live in 15 different markets and has plans to enter major states such as Florida in the coming months.
In several of those states, including New Jersey and neighboring New York, Jackpocket has recently struck a variety of prominent marketing deals to increase brand awareness. Namely, deals with Rutgers Athletics and the New Jersey Devils stand out as most notable.
The company also has linked with Audacy New York as its official mobile lottery app.
Audacy is a major player in online radio and podcasting, providing significant reach in the New York metropolitan area.