Much of the focus and news over the past year concerning Fanatics has been on its launch of a sports betting app. With the purchase of PointsBet in July 2023, Fanatics online casino platform should also become a reality in NJ, PA, and Michigan by the end of 2023. With most estimates stating online casino revenue around 3-5x that of sports betting, I would expect the focus to change quickly to i-gaming opportunities.
Fanatics online casino launch in 2023
Fanatics purchase of PointsBet’s US assets provides them access to 12 legal online gambling states, including four with legal online casinos.
With online casino revenue producing far greater results than online sports betting, Fanatics focus is sure to quickly turn to i-gaming.
Their official website mentions aspirations to enter into the online casino industry by the end of 2023:
“Fanatics Betting & Gaming is building an online and retail (physical location) sports betting (“Sportsbook”) and online casino (“iGaming”) real-money wagering platform. Fanatics Betting & Gaming launched its first retail Sportsbook in Maryland in January 2023, and in May 2023 launched the beta version of its mobile Sportsbook in both Tennessee and Ohio. Fanatics intends to launch and operate its Sportsbook and iGaming platform in additional states in 2023.”
What could Fanatics Casino look like?
The picture below is kind of a joke, but it may actually be close to reality depoending how quickly Fanatics wants to rebrand the PointsBet casino assets. A simple logo switch has them live and generating revenue in the top 3 online casino states of Michigan, Pennsylvania and New Jersey.
It won’t take much for Fanatics Casino prooduct to outperform PointsBet. In Pennsylvania and Michigan, PointsBet Casino has the lowest promotional spend of all active online casino sites. In Michigan, its platform only offered 200 casino games, compared to well over 800 by DraftKings online casino platform.
With a valuation exceeding $27 billion, Fanatics stands as a prominent force in the realm of sports memorabilia and merchandise. Leveraging its immense influence, the company possesses the capability to infuse substantial promotional power into its recently launched online gambling platforms.
Some Final Thoughts On Fanatics Casino Pending Launch
Fanatics, the renowned sports memorabilia and merchandising company, is poised to make a significant foray into the online casino industry in Michigan, Pennsylvania, and New Jersey. With a diverse range of games, including jackpot slots and live dealer options, Fanatics aims to attract new customers by offering an enticing mix of gaming experiences. By leveraging its extensive promotional capabilities and established brand recognition, the company has the potential to achieve a successful market entry in these states. Fanatics’ strategic focus on early promotions and a comprehensive game selection sets the stage for a promising start in these lucrative markets.